Case study · E-commerce · Perfume
A perfume store that grew monthly revenue from SAR 100K to SAR 700K
Monthly revenue (SAR)+600%
Before100K
After700K
Sales channels+200%
Before1
After3
Figures as reported for this engagement.
- Monthly revenue (SAR)
- 100K → 700K
- Growth
- 7×
- Sales channels
- 1 → 3
- Website, Amazon, Meta
01
Business type
D2C e-commerce store
02
Problem
The store sold through a single channel, its own website, so growth was capped by how much traffic that one site could attract and convert.
03
Solution
- Event mapping and tracking implementation across the funnel, so every result above is measured on reliable data.
- Opened Amazon as a new sales channel, putting the range in front of shoppers already searching for perfume there.
- Launched Meta as an acquisition channel to reach new customers beyond the website's existing traffic.
- Introduced samples as a growth lever, lowering the risk of buying a fragrance online without smelling it first.
04
Growth lever
New sales channels (Amazon, Meta) and product samples
05
Result
Monthly revenue grew from SAR 100K to SAR 700K, a 7× increase.