Case study · EdTech
A full-funnel growth system that lifted conversions by 18%
Full-funnel growth ownership across adult and junior learner tracks.
Conversions+18%
Activation rate+20%
Email engagement+15%
Figures as reported for this engagement.
- Conversions
- +18%
- Activation rate
- +20%
- Email engagement
- +15%
- Retention levers found
- 3
01
Business type
EdTech platform
02
Solution
- Event mapping and tracking implementation across the funnel, so every result above is measured on reliable data.
- Built a full-funnel growth system from acquisition through retention.
- Re-engineered the onboarding journey and removed friction in time-to-first-value.
- Implemented cohort tracking, which surfaced 3 high-impact retention levers that shaped the next quarter's roadmap.
- Behavioral segmentation and message-market fit testing in lifecycle email.
03
Growth lever
Onboarding (time to first value) and lifecycle email
04
Result
Overall conversions up 18%, activation rate up 20%, and lifecycle email engagement up 15%.
05
Stack
GA4 · Email marketing · Cohort analytics